At PressHERO, securing high-quality backlinks isn’t just about sending out generic pitches. It’s about deeply understanding your business, leveraging our expertise, and navigating the complexities of the media landscape to land links that truly matter. Our process is meticulous and tailored, designed to deliver exceptional results that boost your website’s SEO and authority. Here’s how we take your link from pitch to placement.
Understanding Your Business: The Onboarding Process
The journey begins with our comprehensive onboarding process, where we take the time to understand your business, goals, and unique expertise. This isn’t just a preliminary step—it’s the foundation of everything we do. During onboarding, we gather all the necessary information that allows us to craft pitches that resonate with journalists and editors.
This phase ensures that every move we make is aligned with your brand’s objectives, setting the stage for a successful link-building campaign. For more details on preparing for this crucial step, see our guide on How to Prepare Your Business for PressHERO Onboarding.
Query Selection: Targeting the Right Opportunities
With a deep understanding of your business in hand, we move on to selecting the best opportunities for securing links. We meticulously screen queries across multiple platforms, including Connectively (formerly HARO), Featured, HAB2BW, Source of Sources, and others. This involves filtering out queries that don’t meet our high standards, such as those involving nofollow links, unlinked mentions, or spammy requests. We also watch out for misleading queries that suggest a high-DR site but lead to lower-quality publications.
We carefully select only the most relevant queries and promising outlets for pitching. This step ensures that your business is positioned to gain the most valuable links possible.
Crafting and Sending the Perfect Pitch
Once we’ve selected the most relevant queries, we get to work crafting pitches that stand out. Our pitches are never generic—they’re tailored to highlight your business’s unique strengths and expertise. By considering the specific expertise of the public persona and the context of her role within your business, we create compelling narratives that resonate with journalists.
We understand the importance of speed in media outreach, so we send pitches as quickly as possible, typically within one hour of a query being published. This rapid response time increases the likelihood of securing placements in top-tier publications, ensuring that your pitch is among the first to reach the journalist’s inbox.
Securing the Placement: From Interest to Publication
Once a journalist expresses interest in your pitch, our engagement with them becomes even more critical. PressHERO’s team works closely with the journalist, providing additional information and managing any follow-up questions. This personalized interaction, handled by our experienced Media Relations Specialist, ensures that your business is represented professionally and accurately throughout the process.
The editorial review process at media outlets can vary widely in duration, taking anywhere from a few days to several months before a link is published. During this time, we continue to ensure that your pitch stays on track until it culminates in a successful placement.
Post-Placement Monitoring and Reporting
Our commitment to you doesn’t end when the link goes live. Every placement is carefully tracked and documented, with comprehensive reports provided on a schedule that suits you—whether that’s daily, weekly, or monthly via email. This transparency ensures that you’re always aware of the impact our efforts are having on your business.
We verify each link to ensure it meets our high standards, including checking the Domain Rating (DR) and follow/nofollow status. If a placement doesn’t meet your expectations, we stand by our work with a replacement and refund policy, guaranteeing that you receive the value you deserve.
The Expertise Behind the Scenes: What Makes PressHERO Effective
The success of PressHERO’s link-building strategy is rooted in the expertise of our team and the advanced tools we use. Our team brings a wealth of experience in PR and link building, combining strategic insight with practical know-how.
To enhance our efforts, we utilize over two dozen different tools and nearly 100 automations, with AI playing a crucial role in most of our internal processes. This blend of human expertise and cutting-edge technology ensures that we consistently deliver top-tier, white-hat links that make a real difference to your SEO.
Case Studies: Real Success Stories
Curious about the tangible impact of our work? Visit our Case Studies page to explore how we’ve helped businesses like yours secure high-quality placements and achieve their SEO goals.
Conclusion
Securing a valuable backlink is a journey that requires precision, expertise, and a deep understanding of both your business and the media landscape. At PressHERO, we’ve honed this process to ensure that every link we secure is a win for your brand. Ready to see the difference PressHERO can make? Start your trial today and take the first step toward enhancing your website’s SEO and authority.
