Onboarding with PressHERO is the first step toward securing high-quality backlinks that can dramatically boost your website’s authority and search engine rankings. To ensure a smooth and successful onboarding experience, it’s crucial to be well-prepared. This guide will walk you through the steps necessary to make the most of your onboarding process with PressHERO.

Understanding PressHERO’s Value Proposition

Before diving into the onboarding steps, it’s important to understand what PressHERO brings to the table. PressHERO specializes in acquiring white-hat backlinks from high-authority websites through strategic journalist outreach. Our service is designed to offer you transparent, fixed pricing with no hidden fees, and we stand by our work with a satisfaction guarantee—including free replacements if needed.

Proper onboarding is essential because it lays the foundation for your link-building campaign. The more thorough the onboarding, the faster and more effective your link placements will be, resulting in a greater impact on your SEO efforts.

Gather Required Information

To ensure a successful onboarding, having all the necessary information ready will streamline the process and help us deliver results faster. Here’s what you need to prepare:

Identify Key Personas

To unlock as many media opportunities as possible, we recommend identifying key personas within your organization—ideally from the leadership team. The more personas we have to work with, the greater the diversity in topics we can pitch, increasing the velocity of link placements.

LinkedIn Profiles

Journalists often verify credentials through LinkedIn profiles. We require the LinkedIn profiles of the key personas involved in the campaign. If your profiles need optimization to better align with your branding and expertise, we can help with that.

High-Quality Headshots

Professional headshots are crucial for media pitches. If you don’t already have high-quality photos, don’t worry—we provide resources and tools to help you obtain them, ensuring you make the best impression possible.

Background Information

We’ll need detailed information about your company and each identified persona:

• Company Information: This includes your mission, the services or products you offer, and your positioning within the industry.
• Individual Persona’s Information: For each key persona, we’ll gather information such as their experience, achievements, and areas of expertise. We can extract much of this from your website, LinkedIn profiles, and any published interviews or blog posts. You are welcome to provide additional details that you’d like to be highlighted.

Fill in the Preferences Questionnaire

The Preferences Questionnaire is an essential part of the onboarding process. This allows you to set your preferences regarding link types (e.g., nofollow, repeats, syndication) and choose your preferred reporting frequency (daily, weekly, or monthly). You can also specify the email address where you’d like to receive these reports.

Setting Clear Expectations

Once we’ve gathered all the required information, we’ll move into the next phase of the process.

Profile Building

With the information collected, we’ll build a comprehensive profile for each of your key personas. This is an in-depth process that requires no further input from you, ensuring that everything is set up perfectly for the campaign.

Campaign Kick-off

We’ll notify you via email when the campaign kicks off. This marks the beginning of our journalist outreach on your behalf.

Volume Variability

The number of backlinks you receive each month can vary based on several factors. The number of key personas, their authoritativeness, and the diversity of their expertise significantly impact the volume of media placements. The more credentialed and versatile your team, the more opportunities we can pursue, leading to higher link velocity.

Effective Communication and Collaboration

Smooth communication is key to a successful partnership with PressHERO. Here’s how you can facilitate it:

Designating a Point of Contact

Assign a dedicated team member to act as the primary contact for all communications with PressHERO. This ensures that information flows smoothly and that any questions or issues are promptly addressed.

Providing Feedback

Your timely feedback on placements is crucial, especially if you wish to take advantage of our free replacement guarantee. We’re committed to your satisfaction, so let us know if any placement doesn’t meet your expectations.

Regular Check-ins

Schedule regular updates to stay informed about the campaign’s progress. These check-ins also provide an opportunity to make any necessary adjustments to your preferences or strategy.

Preparing for Long-Term Success

PressHERO is not just a one-time service; it’s a long-term investment in your website’s authority and visibility.

Continuous Improvement

Use the initial placements to refine your strategy. We can help you assess the performance of early placements and make adjustments to optimize future results.

Scaling with PressHERO

As your business grows, your link-building needs may evolve. PressHERO offers different packages to suit your needs as you scale. Whether you’re starting small or aiming for an extensive campaign, we’re here to support your growth.

Conclusion

Successfully onboarding with PressHERO is the first step towards enhancing your website’s SEO through strategic link-building. By following the steps outlined in this guide, you’ll ensure a smooth and effective onboarding process that sets the stage for long-term success.

Ready to get started? Start your trial today, and we’ll contact you within 24 hours to begin your onboarding process.