Link Building for iGaming

Scale Link Building Without Sacrificing Quality.

Whether you’re an operator building brand authority or an affiliate competing to rank comparison content, you need vetted placements that move the needle — not junk links that waste budget. We deliver DR 50+ editorial placements with full SEO control. From $250/link, live in 14 days, 12-month guarantee.

DR 50+
Avg Link Authority
14 Days
First Placements
12-Month
Link Guarantee

Trusted by brands and agencies worldwide

AMARRADealaEyeglasses.comLingMiss TouristThe Process HackerWeThrift

iGaming link building is a different game

Most vendors deliver junk inventory

You’ve tried link building before. Low-DR sites, irrelevant placements, links that disappear after 3 months. Scaling iGaming link building without a vetted partner means burning budget on placements that don’t move the needle.

Google treats gambling as YMYL

Your Money or Your Life scrutiny means Google demands stronger authority signals for gambling content. Low-quality links won’t cut it — you need editorial placements on sites Google actually trusts.

Affiliates outrank your brand

Third-party affiliate sites dominate ‘best casino’ and ‘top sportsbook’ searches. They’ve built authority over years. Operators need to close that gap — and affiliates need to defend their positions against competitors with bigger budgets.

How we help iGaming brands grow

Full SEO Control

You choose the target pages, anchor text strategy, and DR thresholds. Review and approve every opportunity before it goes live. On-demand or fully managed — your call.

Vetted Inventory, No Surprises

Every publisher is vetted for DR, traffic, and niche relevance. From $250/placement, live in 14 days, 12-month guarantee. If a link drops, we replace it free.

Multilingual Market Reach

iGaming is global. We build authority across English, Spanish, Portuguese, Italian, and French-language markets — matching your footprint with publisher placements in every region you target.

Frequently asked questions

Do you work with both operators and affiliates?
Yes. We work with licensed operators building brand authority and affiliates competing to rank comparison and review content. The strategy adapts to your goals — whether that’s ranking brand pages or affiliate content.
How much control do I have over placements?
Full control. With our on-demand model, you review and approve every opportunity before we publish. You see the site, the DR, the traffic, and the proposed content. Nothing goes live without your sign-off. If you prefer a hands-off approach, our fully managed option handles everything based on your criteria.
Can you build links in specific markets (UK, US, etc.)?
Yes. We secure placements on publications relevant to your target market and deliver campaigns in 7 languages: English, Italian, Spanish, Portuguese, French, German, and Dutch. For English-language markets (US, UK, Canada, Australia), we have deep publisher networks. For European and Latin American markets, we source and vet publishers with the same quality standards.
How do you handle YMYL requirements?
We focus on editorial placements that send positive authority signals to Google. Our placements are on real, vetted websites with genuine organic traffic and editorial standards. This aligns with what Google looks for when evaluating YMYL content.
What types of sites will my brand be featured on?
Gambling industry publications, sports and entertainment media, comparison and review sites, and high-authority general news outlets. We vet every publisher for domain authority, traffic quality, and relevance to your market.
How long until I see ranking improvements?
iGaming is competitive, so timelines depend on your starting authority and target keywords. Most clients see measurable movement within 3 to 4 months, with significant gains over 6 to 12 months as authority compounds.

Real results from real campaigns.

37,000%

Organic Traffic Growth

RV Properly

Lifestyle Affiliate
RV Properly organic traffic growth chart

Significant traffic growth in a highly competitive niche. Acquired 10 strategic links and achieved #1 rankings for high-value keywords.

10 links#1 rankings
1,531%

Organic Traffic Growth

Or & Zon

Home Goods Ecommerce
Or & Zon organic traffic growth chart

An online home decor store significantly enhanced visibility and trust. Dramatically improved product page authority and visibility.

20+ linksavg DR 76
4x

Traffic Reversed

AMARRA

Fashion Retailer
AMARRA organic traffic growth chart

Recovered and accelerated growth for a fashion ecommerce store. Reversed a year-long decline with 80+ placements including BBC, Business Insider, and StyleCraze.

80+ placementsDR 70+12 months
420%

Organic Traffic Growth

AI SaaS Platform

SaaS
AI SaaS Platform organic traffic growth chart

An AI-powered SaaS platform dramatically expanded organic reach with targeted editorial placements on high-authority tech publications.

32 linksDR 70+6 months
3x

Organic Traffic Growth

Project Management Platform

SaaS

Following a rebrand and domain change, PressHERO secured 30+ high-authority backlinks, resulting in 3x organic traffic growth and a Domain Authority increase from 41 to 59.

30+ linksDA 41→593x demos12 months
4x

Organic Traffic Growth

B2B Law Firm

Legal
B2B Law Firm organic traffic growth chart

A corporate law practice dramatically increased qualified leads. Strengthened visibility for competitive, service-focused keywords.

50+ linksavg DR 7712 months
5x

Traffic in 3 Months

Counseling Practice

Healthcare
Counseling Practice organic traffic growth chart

Rapid growth achieved through strategically placed links. Gained visibility for high-converting local search terms.

3 months
180%

Organic Traffic Growth

Digital Education Platform

EdTech
Digital Education Platform organic traffic growth chart

An ambitious EdTech brand sought improved organic visibility. Secured 30+ authoritative links and enhanced rankings for key educational content.

30+ links6 months
80%

Sessions Increase

B2B Marketplace

B2B
B2B Marketplace organic traffic growth chart

A mature B2B marketplace overcame stagnation to reach new heights, surpassing 1 million monthly visitors.

1M+ monthly visitors
4x

Organic Traffic Growth

DTC Manufacturer

Manufacturing
DTC Manufacturer organic traffic growth chart

A U.S.-based manufacturer successfully reversed a decline in rankings. Significantly improved visibility and product discovery.

10 links6 months

What our clients say

Hear from the marketing leaders who grew their organic traffic through our editorial placements.

"Organic traffic up 8.5x in four months."

From day one the workflow was flawless. For every opportunity, I could approve the site, see the target URL/anchor, and review the article before it went live. It felt like an extension of our team, with quality control baked in. The caliber and fit of the placements have been excellent: on average DR 65+ publishers with ~50K monthly organic traffic, and every piece was tightly relevant to our AI/video SaaS for creators vertical. The results speak for themselves. Since kicking off in May, we've reversed the downtrend and have been rewarded by the last two Google core updates — organic traffic is up 8.5x in four months and the momentum hasn't slowed. PressHERO didn't just add links; they built our authority.

Span Chen

Span Chen

CMO, VidMage.ai

"Exceptional links and customer service."

We've partnered with PressHERO for the past few months and are thrilled with the outcomes. Following a rebranding, we needed exactly the kind of high-quality links they provided — each one was highly relevant and sourced from reputable sites, greatly improving our brand and website's authority. We're also impressed by the commitment to customer satisfaction. Maurizio and his team have consistently responded to our needs and were eager to accommodate any changes, which was truly amazing.

Iva Krasteva

Iva Krasteva

Businessmap

"Traffic quadrupled, effortless brand growth."

We trusted PressHERO with three of our fashion brands, including our main ecommerce brand. When we started working together, our site was in decline — organic traffic had been dropping for over a year. Within a few months, the trend reversed. Our traffic quadrupled and reached new highs. PressHERO delivered 80+ placements for us, including top-tier outlets like BBC, Business Insider, StyleCraze, and many others. It's completely hands-off for us — we can stay focused on growing the business while they drive real SEO results behind the scenes.

Kunal Madan

Kunal Madan

AMARRA

"One of the Best Vendor Decisions We've Made"

Managing link building across multiple brands and international markets is no small task, but PressHERO has made it genuinely smooth. Over the past six months, they've delivered around 50 placements for ExpressVPN, CyberGhost, and Private Internet Access across English, German, French, Portuguese, and Spanish — and the content quality has been consistently excellent. It passes AI detection checks, reads naturally, and meets our editorial standards without us having to push back. Communication is fast and proactive, and they handle issues and changes professionally. If you need a dependable, multilingual link-building partner, I'd absolutely recommend PressHERO.

M

Mario

Outreach & Digital PR Specialist, Kape

"Consistent, flexible, high-quality digital PR."

We've tried a lot of Digital PR providers in the past, but none have delivered the consistency and quality that PressHERO has. Their team consistently provides us with high-quality placements in reputable publications, which has been crucial for our PR and SEO strategies. What sets PressHERO apart is their flexibility — they understand exactly what we value in coverage and tailor their approach accordingly. I'm continually impressed by the quality of placements they generate.

Nick Drewe

Nick Drewe

WeThrift

"Boosted authority and traffic; recommended."

PressHERO boosted my authority and website traffic through features in top publications like Forbes and Chewy. I highly recommend PressHERO.

M

Michael Thompson

Founder of Pets Food Safety

"High-quality backlinks; great experience."

High-quality backlinks and a great overall experience. We're very satisfied with the results PressHERO delivered.

Oleg

Oleg

Founder of DealA

"Exceptional service and quality backlinks."

The backlink quality exceeded our expectations, and we're very satisfied with the results. We value high-quality links and long-term website growth, and your team delivered exceptionally well.

D

David

Manufacturing Company Owner

"Unmatched guidance, boosting brand authority."

The PressHERO team helped our brand to increase authority and awareness. Their help and guidance is unprecedented in this industry and communication is top level. Whether this is your first time using a link builder or you're a veteran, this team helps you understand the processes. Then it's pretty much hands-off from there and the links come in!

Simon Bacher

Simon Bacher

Ling

"High-quality links drove site success."

PressHERO was instrumental in the growth of our new site, helping it to not only weather through the March Google Update, but take off in both traffic and earnings. The links are very high-quality, mostly exceeding the DR80 mark. We are merely a starter site in a competitive niche with many established sites, but we already have multiple top first-place spots on Google for profitable keywords — strong proof of PressHERO's effectiveness.

Anthony Smith

Anthony Smith

RV Properly

"Relevant, high-authority links that last."

We have tried many white hat link building strategies over the past 25 years. PressHERO is the first service that looks for publishers with content that is relevant to the content on our site. The average domain rating is higher than we have found with other services, and the links last longer. PressHERO continues to monitor these links to make sure they are not dropped. We started with a small campaign six months ago and have seen an uptick in organic growth of over 50%.

Mark Agnew

Mark Agnew

Eyeglasses.com

"Top-notch service, quality links, recommended."

I'm very impressed with the work that PressHERO has done. Maurizio and his team delivered top-notch service. The links they've built are high-quality, and I can always count on them. The client support is fantastic — Maurizio is always ready to help and add value beyond just the link building service. Speed of delivery has been great too. I referred PressHERO to a friend because I love what they do.

Dan Dillon

Dan Dillon

CEO of CleanItSupply

"Scaling Listicles into Client Roadmaps"

We've been able to build this into more client roadmaps recently, and it's been awesome scaling up with you!

K

K.

Head of SEO, U.S.-based Digital Marketing Agency

"High-quality links and flexible service."

We've collaborated with PressHERO for the last few months, and we are delighted with the results delivered. Each link was relevant and from reputable sources, which significantly boosted the credibility of our website. I was thoroughly impressed by their flexibility and dedication to customer satisfaction. They were always responsive to our needs and willing to accommodate any changes or requests we had, making the entire process smooth and hassle-free.

Guillaume Drew

Guillaume Drew

Or & Zon

Maurizio Petrone, founder of PressHERO®

Built by an SEO veteran, not a faceless agency

PressHERO® was founded by Maurizio Petrone — 20+ years in digital marketing, 100+ SEO professionals trained. Every campaign benefits from that experience.

Maurizio Petrone · Founder

Ready to Scale Without Compromising Quality?

Tell us your market and we’ll send you a free, tailored list of publishers where your brand should be featured. No call required. No commitment.